1) Description/narration vs. analysis/critical thinking
2) Thesis statements: focus, assertion
3) Support and idea development
       a) reasoning vs. assumptions
       b) drawing on / responding to texts
       c) primary and secondary research
4) Context and audience
       a) norms for your academic discipline
       b) multiple points of view
       c) voice, tone, word choice
5) Prose quality
       a) sentence variety
       b) conciseness
       c) diction