Middlebury

January 18, 2002

Contact: Sarah Ray
802-443-5794
sray@middlebury.edu
Posted: January 18, 2002

MIDDLEBURY, VT -Middlebury College will provide students and the public with a current snapshot of the technology industry when it hosts a conference on Jan. 26-27 titled "DigitalBridges2002: What Worked? What Didn't? Why?" Dot-com presidents, venture capitalists, journalists and others will participate in a series of seven panels on topics ranging from the future of the industry and funding to entrepreneurship and marketing.

Panelists will include Rich Tarrant, Jr., founder and chief executive officer of MyWebGrocer.com, a New York-based online grocery service, and the son of the IDX co-founder by the same name; Bill Bishop, executive vice president of CBS MarketWatch.com, a San Francisco-based online financial news service; and Frank Sesno, former CNN Washington bureau chief. Local business and media figures, such as Vermont Teddy Bear President Liz Robert and WCAX-TV News Director Marcelis Parsons, will also participate.

All events will take place in Room 216 of Bicentennial Hall on Bicentennial Way off College Street (Route 125), and are free and open to the public.

The two-day conference was organized by Michael Claudon, Middlebury College David K. Smith Professor of Economics, in conjunction with the course he is currently teaching during January term, "DigitalBridges2002." Claudon, who wants to encourage participation by the students and the public, said, "At all of these panels, we will welcome questions from the audience and encourage everyone to engage in the discussion."

The keynote event of the conference is a "town meeting" that will take place from 6-7:15 p.m. on Saturday, Jan. 26, and is titled "Dot.future-New Technologies, Tomorrow's Internet and Us." Moderated by Sesno, it will include Jeffrey Schutz, managing director of the Denver-based Centennial Ventures; Sean Durkin, founder of Burlington-based MassMobile, a wireless software company; and Carol Moore, executive consultant of marketing and new technologies in the strategy and change consulting division of IBM's Amsterdam office.

Dot-com conference to examine technology industry Jan. 26-27/Page 2
The first panel of the conference on Saturday morning, "Pure Online Plays Dropped the Dot.Bomb-Who's Left in the Rubble?," will begin at 8:45 a.m. and will include Pieter Schiller, a general partner in the Boston office of Advanced Technology Ventures, which handled Petstore.com's initial public offering. Ted Adler, founder and chief executive officer of collegeXTRA.com, a Burlington-based creator of Web sites for small businesses and college towns, Rich Tarrant, Jr., of MyWebGrocer.com, and Neil Johnson, founder of Mass.-based Cadent.com, an Internet company that offers Web sites, data systems and other services, will also participate.

From 10:45 a.m.-12:30 p.m., a panel titled "To Dot.com or Not to Dot.com-Redefining the Rules for Adding Clicks to Bricks?" will discuss what takes place when traditional companies expand sales opportunities by adding an Internet presence. Taking part in this panel will be Liz Robert of Vermont Teddy Bear; Wing Pepper, vice president of marketing strategy at Modem Media, a Norwalk, Conn.-based marketing firm with clients such as General Motors; Kate Welch, business development specialist at Colorado-based mWired, an information technology service; and Carole Moore of IBM.

"After the Bust-Have the Fundamentals of Early-Stage Entrepreneurship Changed?" will be the topic of the next panel from 1:30-2:45 p.m. Don Spero, director of the Dingman Center for Entrepreneurship at the University of Maryland, will join in a discussion with Rory Riggs, president of Biomatrix until it was bought by Genzyme Biosurgery in December 2000; John Bohan, president and chief executive officer of L90, which provides online advertising and direct marketing for advertisers and Web publishers; and Cairn Cross, a partner in FreshTracks Capital, a Middlebury-based venture capital firm.

Several partners in venture capital firms will discuss "Venture Capital Winners and Losers-Post-Dot.bomb, Fundamentals Reign" from 3-4:30 p.m. Peter Campbell of New York-based Generation Partners, Jeffrey Schutz of Centennial Ventures, and Lindsay Jones of Boston-based Advent International will serve as panelists.

After the keynote event on Saturday evening, the conference will continue on Sunday, Jan. 27 from 8:30-10:30 a.m. with a discussion about "Online Campaigning: Assessing Strategies, Models and Techniques." J.J. Gilmartin, consulting director of circle.com, an online marketing firm based in Wilton, Conn., Wing Pepper of ModemMedia, John Bohan of L90, and Sean Durkin of MassMobile will serve as panelists.

The conference will conclude with a panel titled "Special Report: News Goes Digital" from 10:45 a.m.-12:30 p.m. Sesno will join Marselis Parsons of WCAX-TV, Bill Bishop of CBS MarketWatch.com, and Tim Clemens, state editor of the Rutland Herald, for this event.

Dot-com conference to examine technology industry Jan. 26-27/Page 3
For more information, contact Serena Peck of Middlebury College at 802-443-5435 or visit the Web site maintained by Claudon's class, http://www.digitalbridges20.net/, where the full conference proceedings and student-authored reports on each of the panel topics will be available for viewing following the conference.
To follow are events calendar listings:
"DigitalBridges2002-What worked? What Didn't? Why?"
A Technology Conference Featuring Seven Panels
January 26-27

Saturday, Jan. 26
8:45-10:30 a.m.
"Pure Online Plays Dropped the Dot.Bomb-Who's Left in the Rubble?"
Pieter Schiller, Partner, Advanced Technology Capital
Ted Adler, Founder and CEO, CollegeXTRA.com
Rich Tarrant, Jr., Founder and CEO, MyWebGrocer.com
Neil Johnson, Founder, Cadent.com

10:45 a.m.-12:30 p.m.
"To Dot.com or Not to Dot.com-Redefining the Rules for Adding Clicks to Bricks?"
Elisabeth Robert, President, The Vermont Teddy Bear Company
Wing Pepper, Vice President of Marketing Strategy, Modem Media
Kate Welch, Business Development Specialist, mWired
Carol Moore, Executive Consultant, Marketing and New Technologies, IBM
Global Services

1:30-2:45 p.m.
"After the Bust-Have the Fundamentals of Early-Stage Entrepreneurship Changed?"
Don Spero, Director, Dingman Center for Entrepreneurship, University of
Maryland
Rory Riggs, Former President, Biomatrix
John Bohan, President and CEO, L90
Cairn Cross, Partner, FreshTracks Capital

3-4:30 p.m.
"Venture Capital Winners and Losers-Post-Dot.bomb, Fundamentals Reign"
Peter Campbell, Partner, Generation Partners
Jeffrey Schutz, Partner, Centennial Ventures
Lindsay Jones, Partner, Advent International.

6-7:15 p.m.
"Dot.future-New Technologies, Tomorrow's Internet and Us"
Frank Sesno, Former Washington Bureau Chief, CNN
Jeffrey Schutz, Managing Director, Centennial Ventures
Sean Durkin, Founder, MassMobile
Carol Moore, Executive Consultant, Marketing and New Technologies, IBM
Global Services

Sunday, Jan. 27

8:30-10:30 a.m.
"Online Campaigning: Assessing Strategies, Models and Techniques"
J.J. Gilmartin, Consulting Director, circle.com
Wing Pepper, Vice President of Marketing Strategy, ModemMedia
John Bohan, President and CEO, L90
Sean Durkin, Founder, MassMobile

10:45 a.m.-12:30 p.m.
"Special Report: News Goes Digital"
Frank Sesno, Former Washington Bureau Chief, CNN
Marselis Parsons, News Director, WCAX-TV
Bill Bishop, Executive Vice President, CBS Marketwatch.com
Tim Clemens, State Editor, Rutland Herald

All events will take place in Room 216 of Bicentennial Hall on Bicentennial Way off College Street (Route 125), and are free and open to the public. For more information, contact Serena Peck of Middlebury College at 802-443-5435 or visit the Web site maintained by Claudon's class, http://www.digitalbridges20.net/, where the full conference proceedings and student-authored reports on each of the panel topics will be available for viewing following the conference.

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