Franklin Environmental Center, The Orchard-Hillcrest 103
531 College Street
Middlebury, VT 05753
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Neil K. Bergquist  ‘01 (French, Geography), Senior Qualitative Research Consultant with IPSOS UU will provide an overview of what qualitative market research is, how it fits into the market research industry, how a liberal arts degree lends itself to the work, and will provide a case study of work for Amazon to illustrate how qualitative market research can support companies that often rely on Big Data.

Sponsored by:
Center for Careers & Internships