Click image to enlarge

Media Contact

Ray, Sarah C.
(802) 443-5794

Incoming Student Makes Time's List of Most Influential Teens of 2014

October 15, 2014

MIDDLEBURY, Vt. -- Even before she has set foot in a Middlebury classroom, Megan Grassell is becoming known to the campus community. Her successful start-up company, Yellowberry, which makes colorful age-appropriate training bras for adolescent girls, has attracted the attention of major national media outlets, including the New York Times.

This week brought yet another major honor to the 19-year-old Wyoming native, when Time recognized Grassell as one of "The 25 Most Influential Teens of 2014." According to Time's write-up:

Megan Grassell

"After taking her 13-year-old sister shopping for bras, Grassell was perturbed by how sexualized most of the available choices were for young girls; everything seemed to have padding and underwires. So she started her own company, Yellowberry, to offer an alternative: comfortable, colorful training bras with names like Junebug and Sugar Cookie. She initially raised $42,000 through Kickstarter—well above the $25,000 goal she set for herself—and now runs a full-fledged online retailer."

Time's full Top 25 list is here. Visit Yellowberry here.