The Road Less Travelled: From Finance to Ad-Tech to Entrepreneurship

The World’s First Real-Time Ad Exchange Dedicated to Outdoor Retail. Career Conversation: Ben Liang ’09, Co-Founder and CEO, Cliques Ads

Ben is the co-founder & CEO of Cliques, a full-stack real-time-bidding advertising system designed for niche communities. Built from ground up, Cliques is a content-focused, transparent ad platform for outdoor retail marketers to reach a core audience. Ben previously worked at ChoiceStream, an algorithmic demand-side advertising platform, as the Head of New Products. He played a crucial role in developing ChoiceStream’s award-winning algorithmic buying platform as it grew from a pre-revenue startup to a $20M/year business in just under 3 years. In a former life, Ben worked on Wall St., but he doesn’t really like to talk about it. Ben has been featured on the cover of AdWeek Magazine (Jan. 2013), appeared on CNBC’s Squawk Box, and holds a B.A. in Mathematics from Middlebury College (‘09).