Sustainability Speaker Series: Daniella Russo Dimitrova, Think Beyond Plastic

Daniella Russo Dimitrova’s approach leverages her executive management experience with NGO and for-profit businesses. She is a serial entrepreneur. Her prior experience includes executive management of businesses from start-up phase through an IPO; general management at Fortune-500 companies and mentoring and advancing entrepreneurs. Her executive background includes desktop publishing leader Frame Technology, Internet pioneer Infoseek, Sun Microsystems, Xerox PARC and many others.

In 2007, she launched Think Beyond Plastic™, the award-winning 360 campaign associated with National Geographic’s Strange Days on Planet Earth. The campaign included a creative mix of traditional media, social media, advocacy and hands-on outreach and grew to 360,000 people, businesses and organizations working to reduce their plastic pollution footprint. In 2009, she co-founded and led Plastic Pollution Coalition, and grew it to become the world’s largest NGO dedicated uniquely to plastic pollution. In 2012, she launched the Think Beyond Plastic™ Innovation Forum, a social impact venture that harnesses innovation, entrepreneurial and investment opportunities in solutions to plastic pollution. The Think Beyond Plastic™ innovation eco-system sources innovations, accelerates businesses and cultivates the impact investment network.