Most people spend about 10 seconds on a website page. If they don't find what they're looking for—or sense they're in the right place—they leave. 

That can seem like a lot of pressure, so we've compiled some general best practices for creating and maintaining web pages that work. Many of the guidelines in this section will help you get your message across to your audience in ways that have become the norm for web users but may feel new to you. Take your time, update and improve as necessary, and always reach out to us for help if you need it!