SEO stands for Search Engine Optimization. It refers to the way websites gets ranked in search results. You can find more than enough complex and detailed information about SEO online, but here are the need-to-know basics.

Why is SEO important?

If someone searches “what’s the best immersive program for learning Italian” we want Middlebury Language Schools to rank as high as possible in the results. 

That’s why we make sure keywords like “immersive learning” and “Italian” are in in the meta description, the page title, and the page content on the Italian School website. 

Writing for SEO

The best SEO-driven content is, plain and simple, well-written content. 

If you create page titles and meta descriptions that accurately describe your page content, and if your content is useful and clear to the user, then you’ve written for SEO.

Using Keywords

Keywords can be helpful in making sure that multiple site editors are on the same page about what to emphasize in your content. Making a list of keywords to share is a great exercise. Think about the words users typically use when searching for your website or one like yours. Make sure to include words that only you can own, like “Middlebury” or “Bread Loaf” or “Battell” etc. 

Then use that list when creating new content, but don’t force the references. The words should naturally flow as part of your message. 

Other Topics of Interest

Middlebury Editorial Style Guide

Writing for the Web

Headlines and Paragraphs

Page Titles, Blurbs, and Meta Descriptions

Components

Web Accessibility