Amen. I couldn't agree more about the use of corporate jargon and phrases. Surely we can be proud of and promote the various Middlebury institutions without sounding like "a company of investors," which the repeated use of the word "brand"implies. Maybe it sounds too corny or lowly, but how about the Middlebury family of learning institutions or something to that effect? I appreciate this online forum for receiving feedback.

by Robin Thomas '67 (not verified)