Middlebury

What's Newsworthy?

We have great stories to tell—about faculty, students, academic initiatives, institutional innovations, environmental leadership, major events and plenty more. Many have the potential to be featured in the media; the key is to identify which stories are most newsworthy—and when.

Some things to consider when determining the “news value” of an idea:
  1. Have you seen similar stories on the topic in the past?
  2. Bear in mind the “So What?” factor: Who is the audience? Why should they care?
  3. Is there a particular reporter who covers this topic regularly?
  4. Does your idea have broad appeal, or is it more suited to a smaller, more focused audience?
  5. Do you have facts and statistics to support your idea? Are they simple to state (and understand)?
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