Why should we work with the Communications Office?
We are experts in helping you tell your story and get your message across, whether you hope to reach prospective students, current students, alumni, parents, faculty, staff, or any other audience. Our experienced staff of writers, editors, designers, videographers, and web producers are here to help offices and departments across the institution develop their communication and marketing strategies and create compelling print and digital products. We will work closely with you and your colleagues and ensure that your project is consistent with Middlebury's brand and identity standards.
What services do you offer?
- Design (print and Web)
- Website development
- Communications audits/consults
- Communications strategy
How do I get started?
Contact our production manager, Pam McGuire, firstname.lastname@example.org, or ext. 5173, and she will walk you through the process. It will begin with a brief conversation and the completion of a project-planning sheet. We try to keep this initial step very simple, although the more we can establish your needs and goals in the beginning, the more successful we will be in the end.
What information do I need when I contact you?
Our project-planning sheet asks for the information we consider necessary, but you don’t need to know all of the answers before having an initial conversation with Pam McGuire, our production manager. We encourage you to come to us with what you hope to achieve (e.g., “increase annual giving by 5 percent”) rather than, “We would like to produce a brochure.” Let us talk this through with you to make sure you are taking the absolute best approach to meet your goals.
Do you charge for your services?
No, our design, writing, editing, photography, video production and website development services are provided free to the community. If any special services are required that require an external vendor, we will work with you to negotiate best prices. Printing and mailing charges, whether the work is done internally or through outside vendors, are charged to offices and departments at cost.
How long will it take for you to produce our project?
This is a great question, and it varies depending on the complexity of the work. Often we are able to turn around a simple postcard within a few weeks (printing time included), but the redesign of a website can take many months of brainstorming and implementing. Our production manager, Pam McGuire, will work with you to map out a schedule to meet your needs.
Do you fill out the forms for mailing services or do we?
Although we will be in touch with mailing services to let them know a job is coming, we ask that you fill out the necessary forms and collect your own mailing data.
How much notice do you need?
Ideally, as much as possible! But we understand that some projects arise at the last minute, and we do our best to accommodate these requests. While mapping out your annual goals, it is always helpful for you to be in touch with Pam McGuire, our production manager, if you anticipate a communications need. Even if you contact us a year in advance—we’ll take it! We are also available to brainstorm an idea you may have at any time—just give us a call.
Can you help us send out our HTML e-mail or e-newsletter?
Absolutely. We can build email templates and train you in setting up and maintaining your e-communications strategy.