The Silver Bullet is on Your Plate: Behavior Design and Food Choice

Jason Scorse, Associate Professor at the Middlebury Institute of International Studies at Monterey, will talk about how environmental and health policy professionals are beginning to use the profound insights of behavior design to help nudge people to healthier and more sustainable food choices, because it turns out that many of the older theories of change don’t fully account for human psychology and sociology. What makes people actually change their behavior is both more complex and at the same time simpler than many people think. Given that food choice is the single greatest determinant of greenhouse gases and that medical costs are the major driver of long-run government debt, getting to people to eat healthier should be a priority; it is truly the silver bullet we have been waiting for. Scorse serves as Director for Center for the Blue Economy and Program Chair of International Environmental Policy at the Institute.

Lunch served starting at 12:15p