Every organization has a specific public identity, one partly formed by the look of its communications. Everything that you hear, see, or read about the organization contributes to your overall impression of its identity—your sense of what the organization is, what it does, and what it stands for.
Consistent design helps us to present Middlebury, its character and aspirations, clearly in our communications. We live in a world where time is at a premium and people are increasingly visually focused. Every communication—from the website to an invitation or sign—creates an impression. We want that impression to reflect Middlebury’s identity in a consistent manner that sets us apart.
The graphic identity system promotes a consistent approach in appearance and content in Middlebury’s internal and external communications. The goal is that anyone receiving a communication from the admissions office, the Bread Loaf School of English, the Rohatyn Center, the Art Museum, or any other part of the college will immediately recognize a Middlebury connection.
The success of any identity program depends on the cooperation of all members of the College community.