Middlebury

 

Lisa Green ’01

Head of Industry, Fashion and Luxury Brands, at Google

“Everything I learned as a history major goes into how I make decisions as a leader.”

I oversee a team of 13 people who work with clients in fashion and luxury—Chanel, Gucci, Burberry, Diane von Furstenberg—helping them learn to use the entire Google ecosystem to better position their brand and direct their businesses.

What have you done since graduating from Middlebury?

I moved to San Francisco in 2001 during a big job slump. I used MiddNet and networked with every Midd alum I could find. I got my first real job, through a Middlebury alum, at RedEnvelope, in merchandising. After holding another job in marketing, I made my way to Google. My first job at Google was not glamorous—it was in inside (or remote) sales—but once you’ve proven yourself, Google lets you spread your wings.

As a double history and Spanish major, I am always trying to incorporate Spanish into my work. Early on, for example, I would call Hispanic advertising agencies hoping to bring them in as clients. When I had an opportunity to do a rotation in our Argentina office, I saw the gap in the Google Latin America strategy (we only had offices in Argentina, Mexico, and Brazil). I subsequently lead our advertising agency approach in the Latin America region. Having also focused on Latin American studies at Middlebury, I felt confident about my knowledge and approach there.

How did your major prepare you for your work and career?

My history major helped me develop problem-solving and analytical skills, as well as the ability to think strategically. Studying history teaches you a lot about leadership—you learn about the great leaders of our time and what problems they faced, how they acted to overcome them, and what decisions they made. This knowledge has played a big role in my career. Every day, I have to make decisions about how to run my team, how to work with upper management, and how to manage clients. Everything I learned as a history major goes into how I make these decisions.

What advice do you have for current history majors as they consider their futures?

Think about what you are learning and how it applies to what you are passionate about. Don’t be so concerned about what your first job is going to be; that’s not what it is for. You are going to gain experience and eventually parlay it into something that matters.

Learn More About the History Department at Middlebury