Standing Out with Style: How to Build Your Professional Presence

by Nicole Veilleux

Arts, Media, and Communications, Business, Finance, and Consulting, Education, Government, Law, and Policy, Social Impact, Technology

A pink text treatment that reads (in all caps) "Image Intelligence"

When it comes to making a strong first impression, your presence speaks before you even say a word. On October 29, 2025, students gathered in the Axinn Center for a workshop on “Professional Presence: Best Practices for Distinguishing Yourself,” led by Stephanie Coughlan P’28, founder and president of Image Intelligence.

With more than 25 years of experience in fashion, media, and branding – including roles with Vogue, Architectural Digest, Glamour, and GQ – Stephanie brought insider knowledge to help students align their outward image with their personal and professional goals.

During the workshop, she shared how subtle choices, like color, fabric, and fit, can shape the way others perceive you, and how “strategic dressing” is really about confidence, not conformity. The evening was followed by one-on-one sessions the next morning, where students received personalized guidance from Stephanie herself.

And the best part? Stephanie generously offered to share her favorite takeaways and resources so that everyone can benefit from her expertise.

Four Elements of Professional Presence

Stephanie’s framework for presence goes beyond clothing. It’s about intention, awareness, and alignment:

Clothing – How your wardrobe communicates confidence, competence, and authenticity.
Communication – Tone, body language, and the subtle power of eye contact.
Conduct – Small behaviors that signal professionalism (like being on time, following up, and keeping your phone off the table).
Confidence – The foundation of presence; believing in yourself and showing up with purpose.

The Emotional Impact of Color

Colors carry meaning. Here’s a snapshot of what your palette might be saying:

Black: Powerful, sophisticated, assertive
Navy: Trustworthy, calm, organized
Green: Refreshing, balanced, natural
Gray: Elegant, reliable, composed
Red: Dynamic, bold, energetic
Pink: Warm, compassionate, kind
Tan: Approachable, elegant, trusting

Use color intentionally. Wear what makes you feel most you.

Building a Foundational Wardrobe for Every Body

Stephanie’s advice: focus on versatile, timeless pieces that fit you – your shape, your comfort, and your style expression. Below is an inclusive list of anchor pieces and mix-and-match staples to help you create a wardrobe that works across industries.

Core Anchor Pieces

A well-fitted blazer or structured jacket
Tailored trousers or chinos
A versatile dress, jumpsuit, or matching set
Crisp button-down or structured top
Quality shoes in a neutral tone
A layering piece (cardigan, vest, or light jacket)

Mix & Match Staples

Knit tops, turtlenecks, or polos
Dark jeans or dress slacks
Midi or pencil skirt, or relaxed fit slacks
Statement accessories (watch, scarf, jewelry, tie, pin, or pocket square)
Professional bag, or tote

Key Accessories

Clean, polished shoes
A belt or accessory that adds structure or contract
Subtle personal details that reflect your individuality (earrings, patterned socks)

Pro tip: Clothing has no gender. Style is self-expression. Your personal image should feel authentic to who you are.

Subtle Practices for Standing Out

Stephanie’s list of small habits that make a big impact:

Follow up promptly after meetings
Be on time, and prepared
Listen before you speak
Say “My pleasure” instead of “No problem”
Handwrite thank-you notes
Let others exit before you enter
Keep your phone off the table
Match your socks (and your energy) to your outfit

Where to Shop (or Rent) on a Budget

Retailers that balance quality and value:

The Gap, Zara, J.Crew (and J.Crew Factory), Madewell, Quince, Todd Snyder, Banana Republic, Nordstrom Rack, Macy’s, TJ Maxx, Target, Uniqlo, H&M, Marshalls, ebay, Poshmark, Depop, ThredUp, Mercari, ASOS, and/or your local thrift or consignment shop.

Prefer to rent or explore sustainable fashion? Try Phia, Nuuly, Stitch Fix, Menquin,Taelor or Rent the Runway.

Note: Coming soon, CCI will be partnering with MyCareerCloset, an organization offering professional clothing, styling, and the resources students need to thrive in interviews, career fairs, first jobs and more. Stay tuned for the launch later this year.

Final Thoughts

“Improving your image isn’t about vanity, it’s about alignment,” Stephanie said. “When your outer presentation reflects your inner goals, you show up with confidence and authenticity.”

Remember your presence is your power.

Special thanks to Stephanie Coughlan P’28 and Image Intelligence for sharing their time, talent, and resources with the Middlebury Community.

To learn more about Stephanie’s work, visit Image Intelligence.

Find Stephanie and Image Intelligence on social media: LinkedIn | Instagram | Facebook | Pinterest | YouTube