META tags are important pieces of information that are not visible on the page, but are read by third party services, like search engines.

The website has robust descriptions for each field, that we have also included below.

Screenshot of the META Tags options open

Basic Tags

The basic tags are arguable the most used type of META Tag.

Page Title
The text to display in the title bar of a visitor’s web browser when they view this page. This meta tag may also be used as the title of the page when a visitor bookmarks or favorites this page, or as the page title in a search engine result. It is common to append ’[site:name]’ to the end of this, so the site’s name is automatically added. It is recommended that the title is no greater than 55 - 65 characters long, including spaces.

The description will automatically use the page’s BLURB, unless you manually update it here. The DESCRIPTION is a brief and concise summary of the page’s content, preferably 150 characters or less. The description meta tag may be used by search engines to display a snippet about the page in search results.

Advanced Tags

This is a series of options that provides search engines with specific directions for what to do when this page is indexed. This is how you would block the page from being indexed by a search engine.