Arts, Media, and Communications

The arts, media, and communications career path covers a wide range of professions that have one major element in common: highly competitive points of entry that require a lot of determination and effort.
The Big Picture
Are you interested in BEING an artist? This could be related to performance, design, painting, sculpting or composing. What about COMMUNICATING about art? That involves more studying, curating, teaching and reviewing. Or even FACILITATING art? This means advocating, organizing, marketing, fundraising, managing, presenting.
Are you a news junkie? Journalism is certainly changing with the evolving digital landscape, but opportunities do still exist at newspapers and magazines of all sorts. Are you an entertainer at heart? In the Arts this could be in the visual or performance spaces like galleries, museums or theaters. In film, radio and television these are other venues where you can unleash your creative zest. Sports, music and fashion are all parts of culture that you can cover in the media, in many shapes and sizes.
Another thing true of this career path: trajectories are rarely straightforward and clearly accessible. YOU get to lay out your creative path, so don’t be waiting around for opportunities to come your way. Go out and get them! Read on to learn more about how to take advantage of lots of resources in Arts, Communications and Media.
What You Can Expect
You could be drawn to work in this career path if:
- Creativity oozes out of you, but not always. Yes, you might be the person ready to perform in front of the camera or on the stage, but also equally able to work behind the scenes in an important support role.
- You want to influence people’s behavior and decisions. Whether via the written word or motion picture or audio, you have the chance to make an impression on an audience.
- You’re curious to discover and share trends in news and culture. As someone who likely already follows current affairs, you’re ready to put that interest to work reporting for a magazine, news agency or other publication.
Areas of Focus
Here are seven areas you can explore within this broad career path:
Advertising/Marketing/Public Relations
It is quite common to talk about these 3 areas of work together. Although they are all interrelated, there is a significant difference between the three.
Advertising is the means of communication to a target audience using mostly paid media such as television, radio, the Internet, and print publications.
Marketing is the overall process of communication and delivering products to a target audience through the marketing mix of product, price, place and promotion.
Public Relations is a communication method used by businesses to convey a positive image to a target audience and the general public. Examples of PR methods include but are not limited to, press releases, community involvement, and speaking at public forums on issues important to a target audience.
Architecture and Design
This area includes a wide range of topics related to development, construction and engineering, interior design, landscape architecture, and urban planning.
Digital/Social Media
A career in social media typically involves working to raise awareness of a company’s mission, products, programs, and services among its customers by communicating with them across social media channels. To accomplish this, the person in this position might create written stories, blog posts, messages, and videos and disperse them across social platforms like Instagram, Facebook, TikTok, and Youtube.
Film/Radio/Television
There are the big networks and studios (NBC, ABC, Fox, Viacom, Warner Brothers, Columbia Pictures, Disney and more) and plenty of smaller, independent shops too. Roles range from in front of the camera to pre- and post-production positions in music, sound, lighting, writing, costume, effects and of course acting. New York and Los Angeles are the major geographic centers of this entertainment business.
Performing Arts
Theater, Dance and Music make up the core of this area. Whether your dream is Broadway, Lincoln Center, Hollywood or something else, there are sure to be hours spent diligently practicing and perfecting your craft. Combined with a little luck, and surrounding yourself with the right people, the performing arts could be the career for you.
Visual Arts
Work in museums, galleries and auction houses encompass this area. Art educators and therapists, public art programs, arts advocacy groups, and community arts organizations operate primarily, but not exclusively, in the non-profit sector. The commercial art world, which concerns itself with the buying and selling of arts objects, is a for-profit arena. Auction houses, art brokerages, galleries, and commercial art dealers fall within the commercial art arena.
Writing/Publishing and Journalism
For someone considering this career area, the key is getting as much writing experience as possible and to read, read, read. If you have a natural curiosity, like to write and write well, thrive in time-driven situations, know how to ask the right questions, and have good interviewing and listening skills, these areas may be a field worth considering.
Top Resources
Use the links below to help you learn about these career paths.
Visual Arts
Additional reading available through Middlebury’s library:
Tara Young, So You Want to Work in a Museum?
N. Elizabeth Schlatter, Museum Careers: A Practical Guide for Students and Novices
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The Baer Faxt
The art world’s most trusted source of breaking news, insider intelligence and art market insights since 1994.
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Association of Art Museum Curators
Professional development, leadership skills, and direct connections for art curators working in the not-for-profit sector.
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Art Collecting.com
A comprehensive online gallery and art guides for major art cities and every US state.
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Global Museum
Museum news, views, and vacancies.
Architecture and Design
Additional reading available through Middlebury’s library:
A Planet to Win: Why We need a Green New Deal
The Death and Life of Great American Cities
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Coroflot
The job board for hiring design talent
Performing Arts
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EntWork
A directory of sites to find work in the live entertainment industry, particularly in the theatre and dance worlds.
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Entertainment Community Fund
(Formerly The Actors Fund)
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Art Jobs: Arts, Culture and Education Careers
Jobs in Arts and Culture Jobs in arts, culture, education, theatre, museum…
Film, Radio, and Television
Additional reading available through Middlebury’s library:
Peter Biskind’s book Down and Dirty Pictures : Miramax, Sundance, and the rise of independent film
David Rensin’s book The Mailroom: Hollywood History from the Bottom Up
Jonathan Kern’s book Sound Reporting: The NPR Guide to Audio Journalism and Production
Jessica Abel’s book Out on the Wire: The Storytelling Secrets of the New Masters of Radio
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No Film School
Founded by an alum, the leading worldwide community of filmmakers, video producers, and independent creatives.
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Matthew Belloni—What I'm Hearing
An insider-friendly tip sheet from Matthew Belloni, who spent 14 years in the trenches at The Hollywood Reporter.
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The Business Podcast
Hosted by award-winning journalist Kim Masters of The Hollywood Reporter.
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The Ankler
All things media. All things Hollywood. All in one place.
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Film Freeway
The world's #1 way to enter film festivals and screenplay contests.
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Transom
A Showcase and Workshop for New Public Radio.
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The Gotham
Founded over 40 years ago in 1979 as the Independent Filmmaker Project (IFP).
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Staff Me Up
The #1 Network for Production Jobs In TV, Film, Digital, Media & Entertainment.
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Mandy
The #1 jobs platform for cast, crew and creative professionals.
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ProductionBeast
A mighty job board for videoprofessionals. Where productions discover and hire the best creative professionals.
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International Radio and Television Society (IRTS)
Especially check out their summer fellowship program.
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National Association of Broadcasters (NAB)
The voice for the nation's television and radio broadcasters.
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Hot Pod Insider
News and analysis on the biggest events in audio.
Writing, Publishing, and Journalism
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NBCU Academy
Advancing career excellence in journalism, media, and tech.
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Book Business
Your source for publishing intelligence.
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The Scholarly Kitchen
What’s hot and cooking in scholarly publishing
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E&P (Editor & Publisher)
The authoritative voice of news media since 1884.
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American Copy Editors Society (ACES)
An international members’ alliance of editors.
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Independent Book Publishers Association (IBPA)
An association of independent book publishers dedicated to professionalism and excellence.
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Publishers Global
An information marketplace for the global publishing industry.
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Publishers Marketplace
Publishing's essential daily website.
Music
Additional reading available through Middlebury’s library:
Donald Passman’s Book All You Need to Know about the Music Business
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New Music Business Podcast
Hosted by Ari Herstand.
Sports
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Sports Business Journal
Also make sure to check out their link to SportsJobs.
Advertising, Marketing, and Public Relations
Additional reading available through Middlebury’s library:
Connected by Design: Seven Principles for Business Transformation Through Functional Integration
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Advertising Educational Foundation
Great site with tons of overview information about what advertising really is with explanations of all the different roles.
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AdAge
Leading global source of news, intelligence and conversation for the marketing and media community.
Stories from the Field
Finding the right career path starts with hearing real-world stories and connecting with those who’ve been there. CCI offers a range of resources to help you explore careers, gain advice, and build meaningful connections.
MiddConnect
Need career advice? MiddConnect is your gateway to connecting with Middlebury’s global network of alumni and parent volunteers. Search an extensive database using filters like employer, job role, location, or major to find people who align with your career interests.
Use MiddConnect to:
- Set up 1:1 conversations with alumni and parents.
- Explore career paths and industries.
- Network for advice when applying for roles.
MiddConnect is part of the Midd2Midd platform, which fosters mentoring, networking, and engagement within the Middlebury community worldwide. Whether you’re seeking a mentor, exploring career options, or sharing your expertise with others, MiddConnect helps you build meaningful connections across the Middlebury community.
futureforward
Watch alumni and parent leaders discuss their industries, share current trends, and provide actionable steps to help you break into those fields.
Live from DC
Watch Live from DC webinars featuring experts in policy-driven career fields, discussing how current events shape opportunities and challenges.
MIDDVantage
Explore virtual career exploration MIDDVantage episodes featuring Middlebury alumni and guests offering insights into various career paths and industries.
MIDDVantage: Inside the Industry
Exploring Careers in Creative Design
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Architectural Design in The Workplace
Guest: Lindsay Winstead ‘10, Program Manager - Global Workplace Design, Adobe
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Be Yourself, Everyone Else is Taken” - Design in a Creative Agency
Guest: Katie Rominger ‘14, Design Director at Jones Knowles Ritchie
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Fashioning Interior Designs
Guest: Chrissy Ritter ‘16, Project Manager and Senior Designer at Charlotte Moss LLC
Exploring Careers in Innovation: Start-Ups to Larger Enterprises
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Marketing and Customer Success: Growth Hacking, Brand and Customer-Centric Inno…
Guest: Olivia Lew ’07.5, Chief Commercial Officer, Heart Health Intelligence
Exploring Careers in Technology’s New Frontiers
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Marketing in a Competitive, Clouded World
Guest: David Ellis ‘09, Product Marketing Manager, Azure App Services, Microsoft