Stakeholder Engagement and Communication Strategies

One of the greatest challenges for conservation in the 21st century is communicating conservation goals effectively to diverse stakeholders. Topics covered will include tailoring messaging, relationship building, and “words that work” to reach a broader audience.

Ben LePage is a manager in remediation at Pacific Gas & Electric and has over 10 years of experience working on the ground to carry out projects that require extensive communication with the public. He and his colleagues will discuss the strategies they use every day to enhance their messaging.