Don Sciglimpaglia was most recently Professor of Marketing in the Fowler College of Business at San Diego State University. There, he helped to direct the MBA Consulting and Small Business Consulting programs. He also teaches in the Master of International Business Program at the University of Adelaide (Australia) and in the MBA program of California State University San Marcos. Previously, he has also taught at the University of California San Diego, University of Colorado, Colorado State University and University of Kansas, as well as in Taiwan and in the United Kingdom.
He has published over one hundred academic articles and research reports. His research has appeared in many leading journals including Journal of Consumer Research, Journal of Marketing, European Journal of Marketing, Journal of Advertising, Industrial Marketing Management, Journal of EuroMarketing, Journal of Supply Chain Management, Current Issues and Research in Advertising and Journal of the Academy of Marketing Science. He is a frequent presenter at international conferences in his area.
Courses offered in the past two years.
- Current term ●
- Upcoming term(s) ○
A team of students works with a sponsoring company under faculty supervision to develop a comprehensive plan for international business development. International business plans emphasize the international and functional dimensions of business. Students operate as members of a multi-cultural team and arrange business project tasks, timelines and responsibilities. Teams work with company sponsors to produce a written project report and a multimedia presentation of their analysis.
Spring 2018 - MIIS, Summer 2018 - MIIS, Spring 2019 - MIIS
Marketing and Consulting for Social Entrepreneurship
Students will provide consulting services for local non-profits and social enterprises. Consultants and businesses will collaborate to identify specific business strategic challenges and to design a plan tailored to each individual client addressing those needs. Each engagement will follow a clearly defined timeline that will include evaluation and project completion. Consulting services offered include (but are not limited to) the following Management and Organization, Marketing and Finance.
Fall 2018 - MIIS
Management of the marketing function in global markets. This course provides a foundation for decisions such as whether or not to internationalize, which markets to enter and modes of market entry. It focuses on the design, implementation and control of the global marketing program. Such decisions include assessment of global markets, segmentation and targeting, product policy and branding, pricing, logistics and distribution and global marketing communications. It is a fast-paced, rigorous case-discussion-based course involving actual case situations and decisions from business enterprises.
Fall 2017 - MIIS, MIIS First Half of Term, Fall 2018 - MIIS, MIIS First Half of Term
Marketing research provides decision makers with information to make good marketing-related decisions. When correctly conducted, good marketing research can provide valuable insights into markets, customers, competitors and the environment within which the firm must operate. Among other things, marketing research can help identify and evaluate marketing opportunities, both in the United States and in other countries, can provide input for strategic development, and help monitor performance. Information can also be used as market research, to assess demographic and economic potential.
This course teaches you how to evaluate research as well as how to do it. We will examine all the phases of the research process, emphasizing techniques to develop high-quality marketing research. Topics include survey design, questionnaire design, statistical analysis of results and reporting. We will place a strong emphasis on creating, administering, and analyzing surveys, and using the information to help professionals make decisions under uncertainty. The course will use industry standard software tools: SPSS (data analysis), Qualtrics (online surveys) and GIS (geographic information systems). Students will work as consultants to an actual client, the Monterey Jazz Festival, to develop and conduct a comprehensive marketing research project. This project will involve personal interviewing, focus groups and online surveying. The results of this project will be used by Monterey Jazz Festival to guide future planning and decision making.
Spring 2018 - MIIS
Management of the marketing function for a firm or organization. This foundation course includes understanding who, why, how, when, and where people and enterprises seek to satisfy their needs, interests and wants through buying and consumption of products and services, the identification and validation of market opportunities for fulfilling those desires, the development of products and services to do so, and taking those products and services to market through channels of supply, promotional programs and determination of pricing. It provides a foundation to these decisions and tools that are necessary for managers to do marketing planning and program selection and implementation, and covers such areas as a) creating product concepts and the development of value propositions, b) market segmentation and targeting, c) brands and brand equity, d) the use and value of marketing research, and e) the development and use of marketing plans. It is a fast-paced, rigorous case-discussion-based course involving actual case situations and decisions from business enterprises and organizations.
Fall 2017 - MIIS, MIIS First Half of Term
Areas of Interest
Don has been an active consultant in the areas of marketing strategy, marketing research and digital marketing.
|Past and Present Clients||Consultant in the Public Sector|
- BSIE, Industrial and Systems Engineering, University of Florida
- MS, Aeronautical Systems, University of West Florida
- PhD, Marketing and Social Psychology, University of Colorado
Professor Sciglimpaglia has been teaching at the Institute since 2017.
He has published over one hundred academic articles and research reports. His research has appeared in many leading journals including Journal of Consumer Research, Journal of Marketing, European Journal of Marketing, Journal of Advertising, Industrial Marketing Management, Journal of EuroMarketing, Journal of Supply Chain Management, Current Issues and Research in Advertising and Journal of the Academy of Marketing Science.