Photo of Tucker Johnson
Office
Seattle, Washington (Remote)
Tel
(206) 455-3285
Email
tajohnson@middlebury.edu
Additional Programs
Translation and Localization Management

“Every year I look forward to teaching at MIIS because it provides me an opportunity to meet with the future leaders of our industry. While I have only been teaching officially for several years at MIIS, I look forward to the day when I can point to the most senior levels of the largest companies in our industry and say – I met them back when they were a student.”

“While I try to impart my experience and knowledge each year to the students who sign up for my class, inevitably I end up learning as much from them as they do from me. I am especially grateful for the students with whom I am able to continue a relationship even after the semester ends.”

Courses Taught

Course Description

Account Management for Project Managers

Any localization professional who works directly with clients serves as a brand ambassador for their company. The number one reason that client relationships fail is because of inadequate or mishandled communication. This course will teach essential skills that every project manager should have, including communication soft skills, negotiation, conflict resolution, sales and upselling, and relationship management. We will focus on practical skills proven to create and maintain healthy and profitable customer relationships.

Terms Taught

Spring 2022 - MIIS, MIIS Workshop, Spring 2023 - MIIS, MIIS Workshop

View in Course Catalog

Areas of Interest

Expertise

Tucker began his career in project management for a small language service provider.

“At that time, I had no idea what “localization” even was… I just needed a job. However, that L10n Project Manager position set the direction for the rest of my career.”

He adds “No matter what I do for the rest of my life, I will never be able to “un-learn” the skills I gained working as a PM in a small company, where I quickly realized that in order to succeed, I was going to have to step up, teach myself new skills, and take control of my projects and my career.”

As a project manager, he worked for various LSPs (language service providers) on a diverse book of business consisting of small start-ups to accounts with turnover in the tens of millions.

In 2017, he co-authored and published The General Theory of the Translation Company (ISBN: 978-0999289419). In response to the interest generated by the book, he and his co-author founded Nimdzi Insights, a market research and consulting firm specializing in globalization, localization, and technology. Through Nimdzi, he had opportunities to work in account management, vendor management, desktop publishing, sales/solutions, and senior leadership.

Since founding Nidmzi Insights in 2017 with his cofounder, he had to shift his role to more strategic functions out of necessity, overseeing the growth and success of their company to the global authority it has become.

In 2020, he became a co-owner of MultiLingual Media, which publishes regular language industry related news and articles at multilingual.com, as well as a bimonthly print magazine of the same name (MultiLingual Magazine| ISSN 1523-0309).

Recent Accomplishments

  • Founded and organically grew Nimdzi Insights (no investment/starting capital) to over 40+ team members in 12 countries.
  • Acquisition and reinvention of MultiLingual Media, including MultiLingual Magazine, the localization industry’s go-to resource for decades. In 2020, they kicked off a massive effort to transform their beloved MultiLingual into a truly innovative organization to continue to lead the industry for decades to come.

Previous Work

He has worked for LSPs large and small, servicing enterprise globalization teams of all different backgrounds. His primary experience is from Moravia (which has since been acquired by RWS / SDL), Welocalize, and Glyph Language Services. Today, he works with Nimdzi Insights and MultiLingual Media and also contributes his time to speaking, teaching, and volunteering.

Programs

Academic Degrees

  • International Business - The Open University of London
  • Diplombetriebswirt, International Business – Berufsakademie Mosbach

Publications