Associate Professor of Professional Practice

Adam Wooten
Office
McCone Building M233
Tel
(831) 647-6517
Email
awooten@miis.edu

Adam Wooten is an assistant professor in the Translation and Localization Management program and previously taught similar courses at Brigham Young University (BYU), where the Localization Minor he designed has become BYU's fastest-growing minor. With more than 15 years of experience in the language industry, he is an active localization consultant and the former CEO and co-founder of the localization company AccuLing, a partnership with the developers of Fluency translation technology. He has experience working in many roles in the language services industry including project manager, marketing executive, translator, and court interpreter. 

A frequent writer and speaker on global business topics, Wooten writes the Word on the Street column for the localization industry's leading publication, MultiLingual magazine. He previously wrote a column for the Deseret News, in which he used humor to teach lessons on international business, language, and technology. He is co-founder of Silicon Slopes Localization, an IMUG-style industry networking group in Utah, and speaks at many localization industry events including those organized by LocWorld, TAUS, ATA, and IMUG.

Courses Taught

Courses offered in the past two years.

  • Current term
  • Upcoming term(s)

This course builds upon the foundation established in Introduction to Computer-Assisted Translation and provides students with a deeper understanding of the different types of productivity software that language professionals use today. During the first half of this course, we will further explore translation memory systems, and in the second, we will discuss translation environments that involve a machine translation component. In addition, we will continue our conversation on quality assurance and web-based strategies for attracting employers/clients.

Spring 2019 - MIIS, Spring 2020 - MIIS, Spring 2020 - MIIS, MIIS Winter/J Term only, Spring 2020 - MIIS, MIIS Workshop

View in Course Catalog

This course will familiarize students with best practices in issues specific to social localization. community translation & translation crowdsourcing including the following: volunteer management & motivation; quality control; appropriate translation management technologies; and workflow combinations with machine translation & professional translation. Students will gain this knowledge by studying the organizations that have implemented such practices and by participating in their projects.

Spring 2019 - MIIS, MIIS Winter/J Term only, Spring 2020 - MIIS, MIIS Winter/J Term only, Spring 2020 - MIIS, MIIS Workshop

View in Course Catalog

This course introduces students to technologies important to management, engineering and linguistic roles in translation & localization, with a primary focus on tools for linguistic roles including translation and editing. Through hands-on practice, students will learn to use the basic features of a translation environment tool to create translation memory, reuse previous translations, manage terminology, perform quality assurance, and edit translations according to best practices. In addition to computer-assisted translation, the course will also cover appropriate uses for machine translation and post-editing from a linguist’s perspective.

Fall 2018 - MIIS, Fall 2019 - MIIS

View in Course Catalog

This course introduces students to technologies important to management, engineering and linguistic roles in translation & localization, with a primary focus on tools for linguistic roles including translation and editing. Through hands-on practice, students will learn to use the basic features of a translation environment tool to create translation memory, reuse previous translations, manage terminology, perform quality assurance, and edit translations according to best practices. In addition to computer-assisted translation, the course will also cover appropriate uses for machine translation and post-editing from a linguist’s perspective.

Fall 2018 - MIIS, Fall 2019 - MIIS

View in Course Catalog

The course will cover general concepts behind TMS software. Using the SDL WorldServer web-based TMS, students will become familiar with the functions and features of a translation management system from the point of view of a translator, project manager and administrator.

Spring 2019 - MIIS, MIIS Winter/J Term only, Spring 2019 - MIIS, MIIS Workshop

View in Course Catalog

The first half of this course focuses on general principles of international marketing and dives deeper into digital marketing as the fastest growing marketing activity, promoting products and services online using electronic devices. Particular emphasis will be given to adapting both traditional and more modern marketing methods for international audience.

The second half of the course starts by focusing on applying marketing principles to promote localization services of LSPs (Localization Service Providers) in the global marketplace as well as to promote internal shared localization service within the enterprise the localization/globalization team operates in. We will then dive deeper into actual localization of marketing content for the following areas: Global Marketing Campaigns, Website content, Communications, PR, Marketing collateral, Event Marketing, Partner Marketing, and Education Marketing. We will also cover 3 major areas of interest associated with localization of marketing content, namely Global Authoring, International/Multilingual SEO and Transcreation.

Students will learn:

• General principles of International Marketing – Students will be able to understand, explain and put into practice general principles or marketing, with particular emphasis on international marketing and multilingual digital marketing.

• Marketing of localization and globalization services – Students will learn how to market services of localization service providers in the global marketplace, as well as how to market shared services of an internal localization/globalization team within the enterprise this team operates in.

• Localization of marketing content – Students will learn and put into practice the main principles of localization of marketing content, in all areas of marketing of global enterprises. Particular emphasis will be given to global campaigns, transcreation, and international/multilingual SEO.

Fall 2018 - MIIS, MIIS Workshop

View in Course Catalog

Areas of Interest

Adam enjoys seeing students graduate with not only a diploma but also a resume and a professional network that have been built simultaneously. He teaches practical courses on translation technology, management, and marketing, encouraging students to immediately apply what they learn to projects and experiences outside of class. With great appreciation for the generous and friendly nature of the localization industry, Adam regularly seeks to bring localization professionals to campus and send students to professional events to help students transition smoothly into rewarding careers.

Academic Degrees

  • MBA in International Management, Monterey Institute of International Studies
  • MA in Translation, Monterey Institute of International Studies
  • BA in Spanish Translation, Brigham Young University

Professor Wooten has been teaching at the Institute since 2014.

Publications