Professor Emeritus, International Business
Jenkins, John R.G. and Yelaja, Shankar A., editors. The Allocation of Social and Economic Resources in Canada in the 1980s. Waterloo, Ont.: Interdisciplinary Research Seminar, Wilfrid Laurier University, 1986.
Jenkins, John R.G. Canadian Cases in Marketing Communications. Toronto: Butterworths, 1983.
Jenkins, John R.G. Canadplan: an Advertising and Sales Promotion Simulation Game. Needham Heights, MA: Ginn Press, 1997.
Jenkins, John R.G. “Cases 4-5, 4-13” in Cateora, Philip R. International Marketing. Chicago: Irwin, 1996.
Jenkins, John R.G. The Development of Small and Medium-Sized Business Enterprises Within Autochthonous Linguistic Enclaves: Implications for Canadians of the Irish Experience. Waterloo, Ont.: School of Business and Economics, Wilfred Laurier University, 1981.
Jenkins, John R.G. A Geographic Study of Jura Separatism in Canton Berne, Switzerland and its Implications for the Swiss Confederation. Oxford, University of Oxford, 1980.
Jenkins, John R.G. Indigenous Minority Groups in Multinational Democracies in the Year 2000: Problems and Prospects. Waterloo, Canada: Interdisciplinary Research Committee, Wilfrid Laurier University, 1987.
Jenkins, John R.G. Jura Separatism in Switzerland. New York: Clarendon Press, 1986.
Jenkins, John R.G. Marketing and Customer Behaviour. Oxford; New York: Pergamon Press, 1972.
Jenkins, John R.G. Planning the Advertising Campaign: a Canadian Simulation Game. Don Mills, Ont.: Collier Macmillan Canada, 1983.