How to Promote Your Event

The Institute offers a variety of vehicles for faculty, staff, and students to promote your campus events.

Events Calendar

To post to the events calendar, visit the Plan Your Event page.

Create a Go Link

Make sure you have a web URL to share as you promote your event. We highly recommend that you create a GO link. This is a shortened easy-to-remember link that can be printed on hard copy posters or included in electronic communications.

MIcommunity

MIcommunity, the private social network for the Institute, offers another space to promote upcoming virtual events to students. If you are a staff or faculty member that is not in MIcommunity yet, please request access at go.miis.edu/micommunityaccess. If you are a MIcommunity user already but not a member of the All Students group, you may request for your content to be shared there by emailing micommunity@miis.edu.

Social Media

Event organizers are encouraged to use social media channels to help promote their events online. For advice about best practices for using social media tools, please contact communications@middlebury.edu.

Please feel free to tag the Institute’s official accounts in your posts and we will like/reshare where appropriate:

Electronic Newsletters

The Institute publishes two regular electronic newsletters that include promotions for upcoming events on campus. This Week at MIIS is distributed weekly during the semester (and bi-weekly during the summer), which is sent to all students, faculty, and staff on Mondays.

News & Events is distributed monthly to alumni and friends of the Institute. A prospective student version is also sent out at the same time.

To have your event featured in either or both newsletters, please fill out the form at go.miis.edu/contentrequest.

Campus Flyer

Flyers promoting on-campus events may be submitted to the Office of Student Services for posting on campus. If accepted, they will be posted by Student Services staff in the entryways to the Samson Center, the McCone Building, and the McGowan Building. Flyers may not be posted by anyone other than Student Services staff, and all unauthorized flyers will be removed. Creating flyers is the responsibility of the event organizers; if you would like advice on how to create a flyer, please schedule a Presentation & Graphic Design Consultation with the Office of Digital Learning and Inquiry (DLINQ). Printing flyers is the responsibility of the flyer creator. Once flyers are printed, you may bring them to the Office of Student Services at 440 Van Buren Street to post on campus. If you’d like your flyer content pre-approved to ensure it may be posted, please email your flyer to Student Services. 

Digital Signs

Digital signs are located in the Samson Center, McCone lobby, and McGowan lounge area. Find templates here. To have your event featured on the digital signs, please fill out the form at go.miis.edu/contentrequest.

News Releases / Calendar Listings

From time to time, the Institute’s Communications Office may issue news releases to the media announcing major campus news. However, news releases are not used to promote campus events. Instead, the preferred approach is to submit the basic event information to the Monterey County Weekly and/or the Monterey Herald online events calendars. You may also choose to research and submit your event to any one of the several other local online event calendars. Please note that in order for this outreach method to be effective, you must deliver your calendar listing information at least three weeks prior to the event date.

Paid Advertising

If your event budget permits, you may want to consider purchasing paid advertising with local media outlets. Event organizers should feel free to contact advertising managers at these outlets on their own, but if you would like advice and/or assistance with booking advertising, please contact communications@middlebury.edu.

All-Campus E-Mail

Event organizers may NOT send unsolicited e-mails to the all-student, all-faculty, and/or all-staff mailing lists. This is a violation of Institute policy and is considered spamming. Hundreds of events take place on campus every year, and if each event organizer sent out an individual e-mail announcing each event, the in-box of every person on campus would be jammed with them. A few times a year, the Vice President’s Office and/or the Office of Student Services may at their discretion send announcements to these lists regarding special campus events.

Event Photography

Event organizers are responsible for securing the services of a photographer for their event if desired. The Institute does not have a professional photographer on staff. Please contact communications@middlebury.edu for a list of recommended local photography vendors.